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Afrifresh : fresh produce (export), South Africa - case study (Inglês)

Afrifresh is a leading South African producer and exporter of fresh fruit. The company specializes in table grapes and citrus (grapefruits, oranges, soft citrus, and lemons), with buyers in over 50 countries. It is a vertically integrated business, with activities spanning the whole agricultural value chain, incorporating farming, processing, marketing, and distribution. Afrifresh is representative of a new generation of large-scale, corporatized farming operations in South Africa that are emerging as smaller farms are absorbed by larger producers. The company’s expansion has, so far, had dramatic consequences for its workforce size and composition: the number of permanent workers increased fivefold in just over 12 months, from December 2010 to January 2011, and the profile changed from a predominantly office-based environment to a majority of unskilled farm workers, many of whom live in employer-provided accommodation on its 12 rural farms. This case study focuses on four Afrifresh sites: river fresh (Western Cape - citrus and table grapes), Berekisanang (Northern Cape - citrus and table grapes), Fruit Star (KwaZulu Natal - citrus) and the company’s head office (Cape Town).


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    Afrifresh : fresh produce (export), South Africa - case study

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    Manufacturing, Agribusiness & Services;Occupational health and safety;international code of conduct;national unemployment;women in agricultural research;seasonal worker;table grape;literacy and numeracy;number of women;working condition;equality of opportunity;opportunities for individuals;approach to recruitment;adult education center;international labour organization;Agricultural Value Chain;flexible working arrangement;traditional gender roles;property of ifc;opportunity for woman;economies of scale;access to training;improved working condition;environment for woman;impact on productivity;opportunity between woman;years of service;women in leadership;international labor standard;global supply chain;terms of policy;international civil society;women worker;permanent worker;Equal Opportunity;sexual harassment;induction training;social standard;social audit;ethical standard;buyer requirement;grievance mechanism;maternity leave;career progression;positive impact;social compliance;international buyers;product quality;farm management;Capital Investments;fruit industry;gender diversity;employment practice;business case;gender norm;water right;scientific knowledge;export market;production time;remote area;Talent Pools;work-life balance;Work Life Balance;internal management;fruit market;business benefit;severe drought;labor-intensive crop;labor productivity;productivity gain;effective approach;hail storm;Wage Bill;Higher Education;basic qualification;skill development;Gender Equality;take time;male colleague;management position;annual sale;human rights;government grant;continuous process;decentralized structure;workplace communication;farm ownership;quality requirement;agribusiness company;skilled people;worker health;social infrastructure;communal area;previous work;fruit production;industry opportunities;large farm;export commodity;employer having;employment option;transferable skill;agricultural management;Distance Learning;disadvantaged backgrounds;primary care;local industry;young child;employment contract;hourly wage;financial pressure;professional development;high wage;primary beneficiaries;Vocational Training;classroom learning;government subsidy;expansion plan;indirect employment;role models;working day;driving force;systems management;black woman;corporate management;separate meeting;workplace issue;fresh fruit;disadvantaged population;legislative requirement;Job Creation;skill transfer;rural area;citrus tree;pay grade;management structure;corporate entity;wage structure;racial segregation;rural farm;farm woman;skill profile;export volume;occupational pattern;global market;Labor Law;farm production;machine operator;modern agriculture;skill set;private capital;farming operation;small farm;export agents;local producer;overseas buyer;production capacity;crop capacity;business management;technical error;subsidiary right;labor practice;labor regulation;important change;protective laws;career pathway;secure access;income earner;sliding scale;people culture;global business;long-term sustainability;food retail;racial diversity;ethical issue;smaller number;national legislation;



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