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Who are the microfinance clients? : a case study on customer segmentation and product development (Inglês)

Two thirds of adults in Sub-Saharan Africa don’t have access to formal financial services, which means the large majority do not have access to secure and productive means of saving, safe, and efficient ways of transacting money, or regulated credit. The rate of financial exclusion is highest among the most marginalized communities; those with low levels of education, and low income and rural populations. In Tanzania, less than five percent of smallholder...
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