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CSR in the tourism industry The status of and potential for certification, codes of conduct and guidelines (Inglês)

The objective of this study was to assess whether the development of national certification schemes may help countries to a) address expectations of tourists, investors and supply chain actors such as tour operators and travel agencies, b) ensure the sustainable development of their tourism industry, c) ensure a localization of the corporate social responsibility (CSR) agenda by guaranteeing that certification standards are developed in accordance with national criteria, and d) whether certification schemes have contributed to spreading sustainable tourism practices or would align with international criteria or standards. This report finds a number of limitations as well as opportunities. For a variety of reasons, sustainable tourism has gained increased recognition among industry and governments. However, according to travel trade interviewees, only a small percentage of consumers pay attention to these standards and for all intents and purposes, none are willing to pay extra for adherence to environmental and/or social standards.

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