Documents & Reports

The Entertaining Way to Behavioral Change : Fighting HIV with MTV (English)

Abstract

This paper tests the effectiveness of an entertainment education television series, MTV Shuga, aimed at providing information and changing attitudes and behaviors related to HIV/AIDS. Using a simple model, the paper shows that “edutainment” can work through...  See More +

Details

  • Banerjee, Abhijit; La Ferrara, Eliana; Orozco Olvera, Victor Hugo;
  • 2019/09/09 13:17:02
  • Policy Research Working Paper;
  • WPS8998
  • 1
  • 1
  • Nigeria
  • Africa
  • 2019/09/09 13:12:35
  • Disclosed
  • The Entertaining Way to Behavioral Change : Fighting HIV with MTV
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