One of the key challenges facing innovative small and medium enterprises is customer acquisition. This is especially a constraint in less populated countries like those in the Western Balkans, where domestic demand can be limited for specialized services and products. Exporting to larger and richer countries provides a potential solution, but expanding into foreign markets involves considerable search frictions, and small firms may lack the skills...
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2022/12/01
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Brief
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178393
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1
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2022/12/08
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Disclosed
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Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting
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Citation
Cusolito,Ana Paula; Darova,Ornella; Mckenzie,David J..
Helping Western Balkan SMEs Expand Exports Through Online Training and Consulting (English). Finance & PSD Impact Evaluation Note ; No. 62 Washington, D.C. : World Bank Group. http://documents.worldbank.org/curated/en/099519212082210695