Using strategic communications to engage stakeholders in tax reform (English)

Strategic communications is used to build support and local ownership for reform initiatives while diffusing stakeholder opposition. It addresses the critical 'people' side of the reform process by fostering dialogue between stakeholders, changing perceptions, and strengthening the capacity of government to assist taxpayers. This note outlines an approach tested in tax reform projects in the Republic of Yemen and Sierra Leone, where strategic communications...

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Author

Rahman,Shaela;
Document Date
2010/12/01
Document Type
Brief
Report Number
59820
Volume No
1
Total Volume(s)
1
Country
World,
Region
Other,
Disclosure Date
2011/02/28
Disclosure Status
Disclosed
Doc Name
Using strategic communications to engage stakeholders in tax reform
Keywords
Advisory services

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Citation

Rahman,Shaela.

Using strategic communications to engage stakeholders in tax reform (English). Investment climate in practice ; no. 15. Business taxation Washington, DC: World Bank. http://documents.worldbank.org/curated/en/796441468328213861

Using strategic communications to engage stakeholders in tax reform (English)

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