Strategic communications is used to build support and local ownership for reform initiatives while diffusing stakeholder opposition. It addresses the critical 'people' side of the reform process by fostering dialogue between stakeholders, changing perceptions, and strengthening the capacity of government to assist taxpayers. This note outlines an approach tested in tax reform projects in the Republic of Yemen and Sierra Leone, where strategic communications...
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2010/12/01
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Informativo
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59820
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1
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1
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2011/02/28
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Disclosed
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Using strategic communications to engage stakeholders in tax reform
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Advisory services
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