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Find the gap : can big data help to increase digital financial services adoption (Inglês)

Big data is a big topic. Rarely a day passes without news of innovative applications of the data all produce through frequent use of technology. It is also increasingly recognized that effective analysis of data can support efforts promoting development. The partnership for financial inclusion, a joint initiative of International Finance Corporation (IFC) and the Mastercard foundation to expand microfinance and advance digital financial services (DFS) in Sub-Saharan Africa, is working with private financial sector clients on how to employ big data to promote financial inclusion. The authors explore how a combination of big data analytics and socio-economic research can provide a powerful tool to increase adoption and usage of DFS. In this issue of field notes the authors share some of the findings from projects in Ghana, Uganda, and Zambia.

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