1. Understanding Poverty

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  • The next 4 billion : characterizing BoP markets (English)

    This study uses empirical measures to describe the behavior of low-income populations as consumers and producers. In aggregate, their purchasing power suggests significant market opportunities. By quantifying...

    Document Type: Brief Report No.: 44962 Document Date: July 1, 2008 Disclosure Status: Disclosed Author: Hammond, Allen L.,Kramer, William J,Katz,Robert M.,Tran, Julia T.,Walker, Courtland